Here’s how it works.
7 tracks are taken from 7 of the best-known musicians around and each one is pressed 100 times to 7” vinyl. Creatives from around the world are then invited to interpret the tracks in their own style, resulting in a one-of-a-kind sleeve for every 7”. The secret being that the artwork can’t feature the artists name or the title of the track. Secret Seven contributors include Jake and Dinos Chapman, Sir Antony Gormley, Sir Paul Smith, Ai Weiwei and Gilbert & George.
Secret Seven Inch 2016
Artist: Jack Garratt / Song title: Worry
For this track I started off writing a list of common things to worry about. I was planning on filling seven inches of tiny type with hundreds of different worries but I soon ran out of stuff to worry about. Then, I thought about the glass half empty scenario and using a smaller list of worries. I tried this with water but milk looked so much better in black and white. As a further nod to worry I spilled some of the milk which was a reference to crying over spilled milk.
Artist: Chvrches / Song title: Clearest Blue
For this sleeve I was thinking about clear blue eyes. The stars came later. I like the idea of stars in their eyes.
Secret Seven Inch 2015
Artist: The Maccabees / Song title: Go
This sleeve design features real woodblock letterpress type. The word Go has literally gone from the start of each word on the cover.
Secret Seven Inch 2014
Artist: Elbow / Song title: Grounds for Divorce
I hope this sleeve is pretty self explanatory.
Artist: Lorde / Song: Team
Big, bold, simple. A letterpress capital A is used to represent the word team. Inspired by Mr T and co.