Like everybody else I used to dig Oasis back in the day, but boy did they release a string of clunkers towards the end of their career. I can still recall an interview with Noel where he revealed that Paul Wellar told him he was cruising, his songs were under par and he wasn’t pushing himself creatively.
This really chimed with me. (Although if I was Noel I would have said to the Modfather ‘People in Glass Houses mate!’)
For the past couple of years at KVGD I felt like I was cruising. It gets harder to push yourself creatively when it’s just you. Sure there was plenty of good work coming in and the business pretty much took care of itself. I could have stayed like that, but I was itching for bigger things and new challenges.
It’s now been just over 6 months since I posted on Linkedin and Instagram that I was looking for a business partner. The post went out on a Monday morning and by lunchtime it was a done deal. I’d met my match and the bromance was cemented. Enter Ed Watt, former creative director from Glasgow based design studio O Street. Ed had been there seven years and was ready to make his next move.
The first couple of months were very clandestine. We talked at length about positioning, who we’d like to work with and we went back and forth over studio names, eventually settling on Cause & Effect.
Six months later it’s hard to believe how quickly the time has passed. I’ve learned so much from Ed and I’m happy to report he truly is a ‘good egg’ and his reputation as one of the finest designers in Scotland is well earned.
So what else have I learned?
• Two heads are indeed better than one (despite the 100% increase in hairdressing overheads!)
• A problem shared is a problem halved. After seven years solo it’s a pretty big deal to have someone to offload on
• Creatively the work feels bigger, better and stronger.
It’s not all plain sailing but I can honestly say I'm glad I reached out for a business partner. This new chapter in my working life is fulfilling, meaningful and creatively rewarding. And just like our pal Noel I am most definitely not cruising anymore.
The good ship Cause & Effect has set sail and we’re genuinely excited to share all the different projects we’ve been working on at the Cause & Effect website very soon.
Thanks for reading. x
p.s. For the purposes of clarity I do not endorse lumpen Dad rock.