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Lateral City Branding

Lateral City for The Chris Stewart Group

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Based in Edinburgh, Scotland The Chris Stewart Group are one of Scotland's finest talent in real estate development and investment. Their expertise is in transformational projects with a focus on regeneration and redevelopment. Of particular interest are complex, listed buildings.

KVGD worked in close consultation with the marketing team at The Chris Stewart group to create a visual language and suite of logos for their Lateral City Properties. Key to this brief was how to communicate grandeur, luxury and scale. We designed multiple different solutions but the simple line illustrations worked best. These were paired with stylish, hand-lettering to evoke contemporary five-star elegance. This creative solution enables CSG to apply the branding to future developments whilst keeping an instantly recognisable branded look and feel for Lateral City Apartments.