Roaster Guild of Europe is a new trade guild of Specialty Coffee Association of Europe dedicated to developing the specialty roasting profession through education, connectivity, and leadership.
Roaster Camp launched in October 2016 with three days of diverse workshops, inspiring seminars, hands-on roasting experience and challenges aimed at connecting and developing roasters from across Europe. Produced and supported by the Roaster Guild of Europe working group, Roaster Camp will become a compulsory event in the diary of European roasters.
Our work includes a hand drawn typographic logo and creative direction for all printed outputs. The posters informed the campaign look and feel, taking inspiration from the pin boards found in old school cafés.